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Client:
Final Year Project
Service:
Product Design
2024

Joni

An educational mobile app and card game that educate and empower young adults through inclusive, comprehensive sex education.
View Prototype
View Prototype
The Problem
In 2023, The number of sexual offences reported in Northern Ireland reached the highest level on record. There is an evident issue with the sex culture of our country, and it can be quite an overwhelming issue to try and tackle. By looking at my peers as well as my own experiences, it’s evident that the sex education we receive in school is inadequate when it comes to approaching tricky subjects such as consent and safe sex..
The Solution
A mobile app with a paired card game that fosters an open-minded discussion on topics such as consent, safe sex and identity.
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User Insights
Joni was created for teenagers and young adults from all walks of life. My research informed me that several young people couldn’t access relevant sex education in school, so it was important to me that young people felt represented and accounted for in sex education resources, whether that be in regard to gender, sexuality, religion or race.
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Solving the Issue
My user interviews and desk research informed much of the content as well as the design. Discovering how young adults interact and consume content online helped me to determine the best format and relevant conceptual models for my project. A user survey I conducted found that almost all 30 respondents complained that there was a huge gap of education on consent and sexual/gender identity, so this informed the app content.
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Brand Guidelines
Joni's branding uses a combination of type that is full of character along with a colourful palette to create a brand that feels modern and fresh. The current curriculum design feels outdated and dull, and I wanted to turn the idea of sex ed being a class to dread into something fun and engaging.
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Design
My final step in the discovery process was doing a card sorting activity, where I tested how users expect topics to be grouped together. After this, I moved into my lofi wireframes, before designing the final prototype and testing on users that I interviewed originally, for feedback and interation.
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The Final Product
The end result consisted of two main user touchpoints - the mobile app, and the card game. They were designed to be used both individually and together. Users could play the card game in a controlled environment (e.g. school), and by scanning barcodes on cards and categories, they could find out more information by being directed to the relevant topic on the app. The app includes features such as quizzes, community forums and a chatbot for instant, informed advice.
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